Integrated Marketing Communications Essay Example | Topics and Well Written Essays - 2500 words

Integrated Marketing Communications - Essay Example Information technology facilitates the gathering and maintaining of customer data and evaluating these data to identify similarities and differences and provides means of highly sophisticated segmentation tools. Vastly improved communication industry has provided means of interactive marketing such as the Internet and a host of other innovative means of informative advertising such as CD Rom catalogues and Video screens in supermarkets, altering the traditional mix of promotional tools. When considering the promotional or the communication mix decisions, the choices available is diverse today and the cost per reach can be vastly reduced with the new choices such as web site advertising. The traditional dominance of mass media such as TV, Radio and press is reduced, though it remains an important component. Modern marketing calls for more than just developing a good product, offering it at attractive price and making it available to the targeted market. Companies have to consider the promotional element of the marketing mix with equal importance and manage it effectively. Concept of Integrated Marketing Communications addresses the need for organizations to deliver clear, compelling, cohesive and consistent marketing message about the company and its product through carefully integrated and coordinated communication activities utilizing many marketing mix elements. Traditionally, firms executed their marketing mix elements in isolation and managed them separately with different budgets, different views of the market and different goals and objectives. These companies failed in presenting and communicating a consistent image of the company and its products to the targeted markets. Concept of integrated marketing communications recognize the need for carefully planning, coordinating and executing all marketing and promotional mix elements to

Defining the Manager Essay Example | Topics and Well Written Essays - 500 words

Defining the Manager - Essay Example The HR manager should also know the requirements and tasks of an HR manager. It is also imperative that he/she had enough exposure to HR tasks in order for him/her to fully know the how things are done and how conflicts are solved. As a manager, an HR manager has four primary functions-planning which refers to identifying the goals, objectives, and the business plans to achieve them; organizing which identifies and sets the necessary resources to execute the business plan; directing which includes pointing, leading, and managing employees to achieve organizational goals; and controlling which involves the evaluation process carried out by the organization to check if the actual performance of the company matches the devised business plan (Allen 2). The HR manager should be able to look at the workforce needs of the business organization and come up with a plan to recruit, staff, or remove employees. He/she should also be able to organize the workforce in order to ensure that functions are carried out efficiently. The HR manager should also evaluate the performance of the company's workforce and come up with activities like workshops and seminars to further the strengths and competencies of each employee. Another important consideration is the HR manager's plan on how to keep the members of human resource motivat